NF Rating: (Its shit people…toss this like your salad!)
Rebbecca Black was probably the catalysis for this tripe from Winston October featuring go-nowhere former pop Idol Ben Lummis…yes that Ben Lummis. Good lord its artists like this that makes the act of liking NZ music harder for us to appreciate and with sweeping reforms from NZ on Air being nothing dent worthy to say the least (in other words a government body doesn’t like actual talent), I wouldn’t be surprised if this gutter trash got a fucking video grant.
However in a surprise twist of fate, the video on Youtube hasn’t fared well with users leaving scathing comments like ‘This song sux! It’s worse than Rebbecca blacks FRIDAY song! The guy can’t rap n could they get no one else apart from failed New Zealand idol singer Ben Lummis??!! Hahahaha!!’ and my personal favorite ‘They played this at my school. It wasn’t that good.’
By the by some advice to all you new pop/R and B producers out there, don’t think to yourself that you’re Quentin Tarantino and you have the power to revive a person’s career that in all attempted purposes should be dead and spinning in a tombstone. YES IM TALKING ABOUT BEN LUMMIS! A MAN THAT SHOULDN’T BE SINGING LET ALONE WORKING WITH SOMEONE WITH WAY LESS TALENT THAN HE DOES!
Per usual lets break down the elements of this masterpiece starting with the video. It’s fucking sucks, it’s devoid of anything tangible and substrate, nothing is there like a plot or some story of sorts. In fact I wouldn’t be surprised if the entire storyboarding process consisted of them doodling stick figures and saying ‘yeah we got lazy so here is a cheaply made video…time for beer!’ The video was directed by some university art student called Ivan Salvo. Boy I can’t wait to see his directorial debut at Cannes this year (sarcasm alert).
Sidenotes to mention is that the entire video was shot in black n white….I guess color was too expensive for a budget huh? Also the obligatory beauty in the clip isn’t that great looking neither people. I mean isn’t the rules of most R&B videos is to get a woman desirable and unobtainable that even the ugliest guy with a pimple breakout has no chance, but what we have here is some flat, transparent woman with no personality sucking on a chupa chups!
The music is probably the biggest detractor of the overall viewing experience…..seriously nightclubs? Is that the best we got in terms of lyrical and vocal delivery, an entire song about club culture?! Look let me tell you something…..nightclubbing is never a good thing as a jumping point for song writing. Every nightclub experience I had ended up in tragic foreboding, dark memories of being hounded by douchebags, smart arse women and being a Dj on the receiving end of endless requests of terrible pop songs because they felt like being an asshole to ya, so go fuck yourself guys!
Don’t get me started on the production…its terrible. It’s as if Winston October (the guy who instigated this collaboration with Ben Lummus via Facebook) when into his expensive Macbook pro, probably stolen from the nearest Dick Smith’s Electronic store and defaulted his settings to “David Guetta” MODE which as you know made dance music in my opinion into a sour crossover mess with rave like synth stabs, junior basic percussion patterns and overall insipid stupid! I blame you David Guetta and also again….why use Autotune? Isn’t clear when all of us were watching Ben winning the NZ Idol contest that his voice need no pitch correction at all?
Per usual this is again a plastered on fad initiated by Pacific Island audio producers to further prove themselves even stupid for not putting their own spin on a culture that is clearly not theirs nor inject something of culture significance indicative to NZ. In fact they’re in the same league as Illegal Musik who also decided to go down this road with many of its artists following suit of putting haphazard song writing, lazy production and unnecessary tweaking of vocals
Yeah…..I fucking hate both the video and the song. I hope they disappear forever. Okay maybe they were filling in a dry spell of terrible Polynesian based Hip Hop/RnB set forth by our own Chris Brown imitator J. Williams who as you know was abusing his then-girlfriend at the time in a poisonous relationship that smattered the rags here in NZ and forfeiting his World Cup ambassadorship. But hey I only dented this troglodyte with my review. It got a disapproval rating of 44 “Dislikes” on Youtube with the overall score of 3,010 page views which should remain at that because you got to be out of your goddamn mind to like this shit!